You’ve reached Merel van Ooijen

A design enthusiast from the Netherlands. I make people’s wallets lighter combine research, visuals and storytelling to bring ideas to life.

I can help you with...

UX/UI Design

UX/UI Design involves using research-driven design to turn visitors into happy users by making interactions feel natural and impactful. It spans from connecting with users and conceptualizing ideas to creating and testing prototypes.

Visual Design

Visual design can add to digital experiences with custom icons, illustrations, and other graphical elements. It ensures your content stands out, reflects your brand, and simplifies information to help users understand and achieve their goals.

Web & Interface Design

Web and interface design makes sure your site or app is easy to navigate and responsive. It focuses clean layouts and intuitive interactions for a smooth user experience.

Branding

Branding shapes how your business is perceived. It tells your story, helps you stand out in the market, and builds a connection with your audience.

My youth

From a young age, creativity has always been my happy place, whether drawing, painting, or building sandcastles. So naturally here I am, still doing the same thing.

I began as a visual designer, loving the artistic aspects, but soon realized I wanted more. I discovered I had an itch to tackle challenges and find solutions. Which led me to user-centered design. Nowadays I combine my creativity with functionality to tackle real-world issues.

Core principle

Make.
Life.
Simpler.

Ever get annoyed when things don’t work as they should? I’m right there with you.

As a designer, I’m here to turn those issues into smooth, enjoyable experiences. Making life a bit easier and a lot more fun.

Experience

UX/UI Designer
Freelance
24' - Present
Freelance & Intern UX/UI Designer
Digital Impact
23' - Present
Visual designer, animator and supervisor of design interns
Deftiq
20' - 24'
Visual designer, concept artist and art director (remote)
Kong Game Studio
19' - 24'

Education & certifications

Bachelor of Science,Hogeschool Rotterdam
Communication & multimedia design
21’ - 25’
The A11Y Collective
Web accessibility, the basics
23’
HR Edubadge,
Stadslab Rotterdam
Lasercutting Competent
23’
MBO BOL Level 4,
Grafisch Lyceum Rotterdam
Visual design (multi media design)
16’ - 19’