De Mazzel
Why make beer designs?
My sister started brewing her own beer and wanted to share it online. I stepped in to create some branding.
Designing
Brewing up a logo
De Mazzel’ is Dutch for ‘good luck’ and also a casual way to say goodbye to friends. A fitting name, as the beer was brewed and enjoyed within a close circle of friends. The logo was designed to reflect this friendly, laid-back vibe in mind.
Fruity beer cans
Mockups
Bringing the
brewskies to life
I started by sketching the design on my iPad using Procreate. Once the design was ready, I moved to Photoshop to create the mockups, slapping the artwork to the can and bottle shapes to bring the concept to life. Making it easy to picture the product on the shelf or in a friend's hand.
