Digital Impact
The challenge
Digital Impact’s current website struggled to represent their in-house expertise, structured approach, and the type of long-term clients they aimed to connect with.
The solution
A new website with updated branding and a restructured layout. This made it easier for users to explore Digital Impact’s expertise and understand the challenges they solve.
Team
Merel van Ooijen, UX/UI designer
Henk den Haring, UX/UI designer
Casper Sterrenbrug, UX/UI designer
Julien Kreuk, UX/UI designer
Mark van Domburgh, Project manager
Thomas Groeneveld, Managing partner & strategist
Disciplines
UX research
UI design
Responsibilities
UX research
UI design
Prototyping
Testing
Tools
Figma
Projects phases
1
Connect
Identifying problems
Identifying goals
Formulate design question
Specify target group
Competitor analysis
2
Concept
Brainstorm ideas
Develop solutions
Pitch solutions
Wireframes
Select & improve solution
3
Create
High-fidelity prototypes
Testing
Refine design
Research
What's wrong with
the current site?
The design was too cluttered and had a jungle-like vibe that didn’t align with Digital Impact’s growth. It focused too much on web design and didn’t effectively showcase other areas of expertise, such as consultancy and custom software.
Research
Key insights on
top goals
During discussions with the designers, project manager, and managing partner, we focused on understanding Digital Impact’s long-term goals and how their online presence should reflect these aspirations.
More long-term clients
Build lasting relationships with clients by demonstrating a deep understanding of their needs and offering continuous value, rather than focusing on short-term projects.
Reflect in-house knowledge
Highlight the agency’s internal expertise and position them as thought leaders by regularly sharing insights through blogs, podcasts, and trend updates. Showcase their commitment to staying ahead of the curve and ability to solve complex challenges in digital experience and innovation.
Guided by structure
The site design aligns with the agency's motto by presenting content in a clear, organized way, emphasizing the structured approach that drives their solutions and client success.
Research
Design sprint
We organized a 5-day design sprint to quickly move from research to an initial prototype. The first day focused on defining goals and aligning with the managing partners’ vision. We then used Crazy-8s to generate and vote on ideas, followed by competitor analysis and initial designs. Henk pitched the designs to the managing partner, and we refined the design based on their feedback.
Planning a design sprint
Pitching and voting on ideas
The final product
Updated cases &
services bentobox
After refining the design to align with the managing partners' vision, we split up the work. While the team focused on other areas of the site, I redesigned the case pages to match the updated branding and made them shorter, so users could quickly assess Digital Impact's past work. During this I also updated the mock-ups and created new illustrations. Additionally, I created content for a bento box that allows users to easily explore the services offered by Digital Impact.
What did I learn?
“Be confident in sharing my design expertise to initiate conversations with other experts.”
